Conditioned Response Reflexology incorporates a proven concept based on Pavlov's theory that gives pregnant women tools and techniques to prepare them physically and mentally for a quicker, easier and positive birth.

CRR(TM) incorporates reflexology, breathing techniques and sound during a series of pre-labour sessions that incorporate specific reflexes and techniques to invoke a profound relaxation. In between sessions women condition themselves daily for 30 minutes by listening to the sound while excluding all external stimuli. This conditioning process eventually invokes a "relaxation response" i.e. similar to that what they experience during the session. The success has been above expectations. Woman have been able to manage quietly breathing and sleep during early labour and have a more expedient birth with less pain and discomfort, thus achieve a positive and enjoyable birth experience.

Conditioned Response Reflexology is used by midwifes, doulas, acupuncturists, and other holistic practitioners during their own pregnancy, and CRR(TM) has been proven to be a valuable tool for pain and stress management. Obstetricians now refer their patients who suffer from various prenatal complications, including IUGR, premature contractions, and multiples, and postpartum depression.